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DISCOVER ELECTRICITY. MINIFIED.

A NEW DAWN FOR ELECTRIC DRIVERS.

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MEASURED IN VOLTS. FELT IN PULSE.

While the rest of the world is trying to make you convert to electric driving, we’re putting you first.

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We’ve taken everything you love about MINI – thrilling cornering, acceleration, driving enjoyment, creative use of space, iconic design – and added a whole new dimension.

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We’ve switched on to an electric lifestyle. We harness the power of electricity to cultivate an electrifying experience. The perfect blend of technology and feeling.

MINI ELECTRIC CONCEPT

VOLTS & VIBES.

MINI at its most intense – one powerful evolutionary step that combines thrilling performance with future‑generation technology and that unmistakable MINI feeling.

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EXPRESSIVE, DYNAMIC AND EMOTIONAL.

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CONCAVE AND CONVEX.

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FORWARD MOTION.

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SUBTLE BY DESIGN.

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ALL QUIET AT THE BACK.

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GEOMETRY OF COLOUR.

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REVOLVING ELEGANCE.

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POWERFULLY COMPOSED.

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WHAT DRIVES US

WHAT DRIVES US

Inspired by our heritage, performance is firmly ingrained in our DNA. MINI has always been on the cutting edge – at the forefront of design and innovation. But while we strive for the unconventional, we are committed to developing real solutions to contemporary challenges. The future is electric. Plug-in and embrace the electric future. This is just the beginning.